Advertising: Facebook vs Google Adwords
Should you advertise of Facebook or Google? Neither or both? Decisions, decisions!
In a lot of minds, Facebook advertising is pointless and a waste of money. I mean honestly, how many times have you accidentally clicked on one of the ads on the side? (I know I’ve done it quite a few times). What’s worse is that the ads that appear on Facebook..you only see them if you access Facebook on a computer. So as an advertiser, you’re missing out on ALL the people who use their phones to access Facebook. Ridiculous right? The good news is that things are changing..and the “sponsored stories” are now appearing on the Facebook mobile app as well.
“Right now, Google captures 41% of today’s $31 billion U.S. online advertising market, including the lion’s share of the search-ad market” (CNN Money). They’ve also launched their own “social media site” with Google+ which is quickly gaining momentum. However, Facebook has over 800 million users, and people spend more time on Facebook than any other site.
I personally know people who have had amazing success with Facebook advertising as well as people who have seen success advertising with Google. It’s going to boil down to your personal preference- but check out the advertisments in both areas.
If you are just venturing out onto either of these sites, here are a couple things to keep in mind:
1.) Advertise on ONE at a time. You can lose a lot of money very quickly if you’re advertising in too many different places. Once you master one advertising platform then venture out to another.
2.) Give it at least 30 days before changing an ad. Here’s why: most people don’t click on an advertisment the first time they see it. They need to see it over and over and over again. If after a month you’re not having much success, change the wording, mix it up a little bit
3.) If possible, set monthly budgets instead of daily budgets. Think about it like this, when Amazon launched the Kindle Fire- stores sold out of their stock pretty quickly. What if these stores just closed their doors after their stock was out? Essential that’s what you’re doing by setting low daily budgets. You’re saying, “I only want this many people to visit my site, then take down my advertisement for the rest of the day”.
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